The brand entered the holiday season needing to capture massive seasonal traffic without allowing rising holiday CPCs (Cost-Per-Click) to erode profit margins.
Strategic Keyword Harvesting
Dynamic Bid Optimization
Brand Defense & Empire Building
The result was amazing, we successfully scaled the brand to $3.4M in Total Sales while maintaining a stable, Acos & Tacos, we ensured that every dollar of growth was profitable.
Overall its Revenue went from $2.6M to $3.4M, while maintaining the profitability.
The product was trapped in a “high-spend, low-visibility” cycle. With an ACOS exceeding 70% and a 30% TACOS, the brand was losing profitability on every sale while struggling to break past the lower search results in a highly competitive niche.
Deep Data Mining
Precision Campaign Structure
Wasted Spend Elimination
Bid & Placement Optimization
The transformation was definitive: we successfully pivoted the brand from a low-visibility, high-cost struggle to a profitable market leader. By implementing our Smart Ranking Strategy, we didn’t just increase sales—we rebuilt the brand’s organic foundation.
The client was trapped in a cycle of “unprofitable scaling.” With a high ACOS of 35.2%, the advertising spend was eating into the brand’s margins, resulting in poor profitability despite decent sales volume. The client’s mandate was clear: reduce ACOS below 20% without losing market momentum.
Campaign Audit
Negative Harvesting
Placement-Level Bid Modifiers
Budget Reallocation
In just 30 days, we successfully transformed an unprofitable account into a high-efficiency sales engine.
